Masters forum
In our understanding, a master is someone who has found his/her purpose and serves the world through his/her favorite work. We create a space for existing masters to share their experience with each other and help aspiring masters to build their own path of development, to become known and successful professionals in their niche.
Mission: Our mission is to foster the development of masters by creating an inspiring and supportive environment for sharing experiences from all fields of knowledge and mutual growth.
Directions: Mindfulness, Living & lifestyle, Art & Culture, Integral approach, Health & wellness, Ecology & nature, Business, Education
Three locations in the creative city Nuanu on Bali: Elysium, Ash, Labyrinth
20+ TOP speakers / 2 languages (RU/ENG) / International networking / Lectures, practices and master classes / Music and Afterparty
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Brand Positioning
Masters Forum is a platform designed to cultivate a community of experts, learners, and innovators. It embodies a space where masters can share their wisdom and where aspiring individuals can find guidance on their path to mastery. The forum aims to inspire, support, and foster the growth of professionals across various fields, with a special focus on creativity, mindfulness, and personal development.
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Brand Identity
Masters Forum is a design concept exploring a dynamic identity built around the forum's 8 directions.
The Masters Forum brand identity reflects a modern, dynamic, and inclusive ethos. It emphasizes clarity and elegance, showcasing a minimalist aesthetic that resonates with the diverse and global nature of its audience. The design system is versatile, able to seamlessly integrate across digital and print media, maintaining consistency and recognition.
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Brand Identity Elements
Typography: The typographic choices, including Neue Haas and Garamond, strike a balance between modernity and tradition. Neue Haas offers a clean, contemporary look, Garamond provides a touch of classic sophistication.
Color Palette: The color scheme was designed to give each direction (Mindfulness, Living & Lifestyle, Art & Culture, Integral Approach, Health & Wellness, Ecology & Nature, Business, Education) a recognizable identity through its unique color and symbol. At the same time, the forum's core idea is unity and integrality. The colors are carefully selected to harmonize with each other, all unified by a minimalist and modern light gray base, creating visual brand unity. This approach allows for easy color combinations and ensures versatility and adaptability in design, facilitating integration across various media and print materials.
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Logo and Symbols
The logo is a subtle yet impactful representation of interconnectedness and growth, reflecting the forum’s mission to unite various fields of knowledge and expertise. Symbols were designed for each direction of the forum to be intuitive and expressive, enhancing the visual narrative. These symbols are based on the logo's design elements, utilizing a consistent grid and form to create a cohesive visual language.
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Result
The Masters Forum's brand identity system provides a cohesive and engaging visual experience that supports its mission to inspire and connect. The design is crafted to appeal to a wide audience, from established professionals to budding creators, fostering an environment of shared learning and growth. This identity not only differentiates Masters Forum in a competitive landscape but also reinforces its commitment to nurturing a vibrant community of masters and learners.
This comprehensive approach to branding ensures that every interaction with the Masters Forum — from marketing materials to event experiences — is memorable and aligned with its core values of innovation, collaboration, and excellence.